Read more about the article 10 • Uncanny Valley
Uncanny Valley

10 • Uncanny Valley

The “uncanny valley” is that unsettling gap between almost human and human. In UX and product design, it’s the moment when something looks realistic enough to trigger our expectations for real-world behavior, but falls just short, creating discomfort instead of delight. Think avatars with glassy eyes, chatbots with suspiciously human typing pauses, or “realistic” micro interactions that feel off in a way you can’t quite name.

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Read more about the article 04 • Cargo Cult UX
Cargo Cult UX

04 • Cargo Cult UX

Cargo cult UX describes the practice of copying design patterns, UI elements, or user flows from other products, often popular or “successful” ones, without understanding the underlying principles that make them effective (or whether they’re even appropriate for your context). In other words, borrowing the form of good design, but not the function.

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