Read more about the article 62 • Analysis Paralysis
Analysis Paralysis

62 • Analysis Paralysis

Analysis Paralysis is what happens when the pursuit of the best decision prevents any decision at all. Faced with too many options, too much information, or too many possible outcomes, thinking begins to replace action. What starts as careful consideration slowly turns into hesitation, as each new piece of data introduces additional complexity rather than clarity. The intent is to make a better choice - but the result is often no choice at all. In UX and product design, the dynamic is the same. More options, more data, and more possibilities promise better decisions - but without focus, they often lead to hesitation instead.

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Read more about the article 61 • Cutting Corners
Cutting Corners

61 • Cutting Corners

Cutting Corners means skipping important work to save money today, only to spend considerably more time fixing the consequences tomorrow. In UX, research or testing phases are abbreviated, omitted or postponed. Under pressure, these shortcuts feel rational because the product ships faster. But this practice usually backfires because the problems simply arrive later. You end up building a product that users don't want, leading to higher cost, extra fixes, and lost revenue.

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Read more about the article 56 • Vibe Coding
Vibe Coding

56 • Vibe Coding

Vibe Coding is a software development practice assisted by artificial intelligence (AI) where the developer describes the outcome through natural-language prompts, trusting that the system will figure out the rest. Instead of carefully designing solutions, you prompt, generate, test, tweak, and repeat. The software begins to take shape quickly, features appear almost instantly, and progress feels effortless. It's tempting to rely on results and follow-up prompts to guide changes whilst accepting AI-generated code without thorough review.

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Read more about the article 53 • Boilerplate
Boilerplate

53 • Boilerplate

The term boilerplate refers to a standard, reusable piece of content used in various types of content, including articles, communication materials such as press releases, and contracts. It serves as a template for specific types of content, allowing consistency and efficiency in writing and communication. In design, boilerplate elements include UI components, layout templates, or design systems to speed up the product development process. These pre-built kits aim to ensure consistency, reduce errors, and allow designers to focus on unique user needs rather than rebuilding basic elements.

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Read more about the article 48 • Hofstadter’s Law
Hofstadter’s Law

48 • Hofstadter’s Law

Hofstadter’s Law is a phenomenon which states that “It always takes longer than you expect, even when you account for Hofstadter’s Law.” It describes the widely experienced difficulty of accurately estimating the time it will take to complete tasks of substantial complexity. The fact that it references itself signals that it takes longer even though we are aware and expect that it will take longer. In product design, the law highlights a recurring failure in estimating time for complex tasks - especially those involving creativity, uncertainty, and iteration.

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Read more about the article 47 • Bus Factor
Bus Factor

47 • Bus Factor

The Bus Factor measures how many people would need to suddenly become unavailable before a project could no longer continue because critical knowledge disappeared with them. If the answer is one, you don’t have a team - you have a single point of failure. In software, UX, and product development, the Bus Factor exposes how much knowledge, context, and responsibility are concentrated in particular individuals. It's a measurement of risk; the lower the number, the more fragile the team.

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Read more about the article 45 • Diderot Effect
Diderot Effect

45 • Diderot Effect

The Diderot Effect describes what happens when an improvement in one part makes everything else feel inconsistent, outdated, or "less than." That initial improvement triggers a cascade of additional changes - not because they were needed, but because now they feel needed. In UX, this is dangerous because it turns focused refinements into sprawling redesigns.

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Read more about the article 38 • AI Oracle Effect
AI Oracle Effect

38 • AI Oracle Effect

The AI Oracle Effect occurs when teams treat AI-generated output as inherently correct, authoritative, or strategically sound. AI stops being a tool and starts being treated like prophecy. Instead of questioning, validating, or contextualizing the output, the team begins deferring to it. Research becomes a prompt. Recommendations become decisions. The system becomes the oracle. And the room gets surprisingly quiet.

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Read more about the article 18 • Pogo Sticking
Pogo Sticking

18 • Pogo Sticking

Pogo sticking describes the frustrating user behavior of repeatedly jumping back and forth between a main page and individual items in a list, like bouncing up and down on a pogo stick, because they can’t find what they need or navigate efficiently. It’s a sign of poor information scent, weak previews, or a lack of helpful context.

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