Read more about the article 53 • Boilerplate
Boilerplate

53 • Boilerplate

The term boilerplate refers to a standard, reusable piece of content used in various types of content, including articles, communication materials such as press releases, and contracts. It serves as a template for specific types of content, allowing consistency and efficiency in writing and communication. In design, boilerplate elements include UI components, layout templates, or design systems to speed up the product development process. These pre-built kits aim to ensure consistency, reduce errors, and allow designers to focus on unique user needs rather than rebuilding basic elements.

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Read more about the article 42 • Murphy’s Law
Murphy's Law

42 • Murphy’s Law

Murphy's law is an epigram that is typically stated as: "Anything that can go wrong will go wrong." In UX and product design, Murphy's Law captures the grim inevitability that if there's a way for something to fail - no matter how unlikely - it eventually will. A feature will break at the worst possible moment. A user will try the one interaction no one tested. A stakeholder's favorite edge case turns out to be a real-world requirement. Murphy's Law isn't pessimism - it's about preparation.

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Read more about the article 27 • UX Theater
UX Theater

27 • UX Theater

UX Theater is when a team goes through the motions of doing user experience work, but without improving the experience. It’s the performance of design thinking: sticky notes, empathy maps, and user personas that look great in a presentation, but have little to no impact on the final product. It’s like hosting a cooking show and never actually serving a meal.

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Read more about the article 24 • Sad Path
Sad Path

24 • Sad Path

A sad path is the scenario where something goes wrong in a user’s journey, whether it’s an error, invalid input, unexpected behavior, or a dead end. In UX, designing for the sad path means accounting for mistakes, edge cases, and failures gracefully, so users can recover without frustration.

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