gold

Gold Plating is a term that means working on a project or task past the point of diminishing returns. It refers to the practice of adding extra features or "polishing" designs beyond the agreed scope without measurably increasing quality. In UX, designers often try to improve the look and feel with the desire to exceed expectations, often not realizing that their extra effort doesn't add real value to the user experience. Instead, it introduces unnecessary cost and potential technical debt as these extras often go undocumented.