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IKEA Effect

63 • IKEA Effect

The IKEA Effect is a psychological phenomenon where users love a product more because they helped build it. When users invest time and effort to set things up, they feel proud of the outcome which can significantly influence a product's perceived value and subsequent customer behavior with it. In UX design, this effect can be used to boost brand loyalty and engagement. Users love the solution - not because it's better - but because it feels personal and earned.

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