61 • Cutting Corners
Cutting Corners means skipping important work to save money today, only to spend considerably more time fixing the consequences tomorrow. In UX, research or testing phases are abbreviated, omitted or postponed. Under pressure, these shortcuts feel rational because the product ships faster. But this practice usually backfires because the problems simply arrive later. You end up building a product that users don't want, leading to higher cost, extra fixes, and lost revenue.