Read more about the article 61 • Cutting Corners
Cutting Corners

61 • Cutting Corners

Cutting Corners means skipping important work to save money today, only to spend considerably more time fixing the consequences tomorrow. In UX, research or testing phases are abbreviated, omitted or postponed. Under pressure, these shortcuts feel rational because the product ships faster. But this practice usually backfires because the problems simply arrive later. You end up building a product that users don't want, leading to higher cost, extra fixes, and lost revenue.

Continue Reading61 • Cutting Corners
Read more about the article 31 • Sunk Cost Fallacy
Sunk Cost Fallacy

31 • Sunk Cost Fallacy

Sunk cost fallacy is the tendency to keep investing time, effort, or money into something, just because you’ve already invested so much, even when it’s clear it’s not working. In UX, this shows up when teams cling to flawed designs, failed features, or outdated systems simply because they don’t want to “waste” what’s already been spent.

Continue Reading31 • Sunk Cost Fallacy