Paving the cow path happens when you formalize and reinforce an existing user behavior or process, rather than designing a completely new one. In UX, it means observing how users already navigate your product, even if it’s messy, and then improving or streamlining that exact behavior, instead of forcing a “better” way that nobody asked for.
Sandbagging describes the practice of deliberately lowering expectations or under-promising on what a design, feature, or team can deliver, only to exceed those expectations later. It’s a strategy used to create the perception of overperformance, often to impress stakeholders, reduce risk, or buy time.
Rubber ducking is the practice of explaining a problem aloud, often to someone (or something) else, to clarify your own thinking and arrive at a solution. In UX and product work, it’s a simple but effective way to unblock yourself or a teammate by articulating the problem clearly.
Bike shedding refers to the tendency of teams to spend disproportionate more time and energy debating trivial or easy-to-understand aspects of a project, while neglecting the more complex, impactful issues. This often happens when teams lose sight of the bigger picture goal.
Yak shaving describes the endless, sometimes absurd chain of small, unexpected tasks that you end up doing when trying to complete a bigger goal. In UX work, it happens when progress gets bogged down in tangential chores that feel disconnected from the actual objective.
The “uncanny valley” is that unsettling gap between almost human and human. In UX and product design, it’s the moment when something looks realistic enough to trigger our expectations for real-world behavior, but falls just short, creating discomfort instead of delight. Think avatars with glassy eyes, chatbots with suspiciously human typing pauses, or “realistic” micro interactions that feel off in a way you can’t quite name.
Dark Forest UX describes a user experience that feels inscrutable, unpredictable, or even threatening, much like wandering through a dark forest. For users, it’s an experience where they’re unsure what’s happening, what’s safe to do next, or what consequences their actions might trigger.
Empty Fridge Syndrome describes the disappointing experience users have when they first open a newly installed app or sign in to a new product, only to find… nothing. No data, no guidance, no value. Just an empty, cold interface waiting for them to figure out what to do next. The app looks polished from the outside, but when you “open it up” (the fridge), it’s empty or filled with placeholders.
The Lorem Ipsum Trap refers to the mistake of designing and evaluating interfaces with placeholder text, like the classic “lorem ipsum” filler, instead of realistic, meaningful content. It’s what happens when designs look polished in mockups but break down when confronted with the messy, unpredictable reality of actual user content.
Frankenstein design refers to a user interface or experience that feels stitched together from mismatched parts, often inconsistent in style, behavior, and purpose. It happens when components, patterns, or ideas from different sources are cobbled together without a coherent vision, resulting in a product that “works,” but feels awkward, confusing, or even unsettling.