law

Hofstadter’s Law is a phenomenon which states that “It always takes longer than you expect, even when you account for Hofstadter’s Law.” It describes the widely experienced difficulty of accurately estimating the time it will take to complete tasks of substantial complexity. The fact that it references itself signals that it takes longer even though we are aware and expect that it will take longer. In product design, the law highlights a recurring failure in estimating time for complex tasks - especially those involving creativity, uncertainty, and iteration.