Read more about the article 18 • Pogo Sticking
Pogo Sticking

18 • Pogo Sticking

Pogo sticking describes the frustrating user behavior of repeatedly jumping back and forth between a main page and individual items in a list, like bouncing up and down on a pogo stick, because they can’t find what they need or navigate efficiently. It’s a sign of poor information scent, weak previews, or a lack of helpful context.

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Read more about the article 15 • Paving the Cow Path
Paving the Cow Path

15 • Paving the Cow Path

Paving the cow path happens when you formalize and reinforce an existing user behavior or process, rather than designing a completely new one. In UX, it means observing how users already navigate your product, even if it’s messy, and then improving or streamlining that exact behavior, instead of forcing a “better” way that nobody asked for.

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Read more about the article 10 • Uncanny Valley
Uncanny Valley

10 • Uncanny Valley

The “uncanny valley” is that unsettling gap between almost human and human. In UX and product design, it’s the moment when something looks realistic enough to trigger our expectations for real-world behavior, but falls just short, creating discomfort instead of delight. Think avatars with glassy eyes, chatbots with suspiciously human typing pauses, or “realistic” micro interactions that feel off in a way you can’t quite name.

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