This UX handbook is a collection of 36 design metaphors, idioms, and anti-patterns. Each of them strives to be a lesson and guide to recognizing and overcoming common design and organizational challenges, helping teams deliver products that truly serve their users’ needs and expectations.

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Learn about their origin, when to encounter them, why they happen, how to countermeasure them, plus a pro tip, and examples.

The book is a humorous, yet educative, exploration of the following common pitfalls:

  1. Lipstick on a Pig
  2. Mullet UI
  3. Dribbblization
  4. Cargo Cult UX
  5. Pixel Peeping
  6. Frankenstein Design
  7. Lorem ipsum trap
  8. Empty Fridge Syndrome
  9. Dark Forest UX
  10. Uncanny Valley
  11. Yak Shaving
  12. Bike Shedding
  13. Rubber Ducking
  14. Sandbagging
  15. Paving the Cow Path
  16. Design Debt
  17. Whack-a-mole
  18. Pogo Sticking
  19. Wizard of Oz Testing
  20. A/B Cemetery
  21. Executive Seagull Effect
  22. Dogfooding
  23. Happy Path
  24. Sad Path
  25. False Consensus Effect
  26. Design by Committee
  27. UX Theater
  28. Canary Release
  29. HiPPO
  30. Broken Windows UX
  31. Sunk Cost Fallacy
  32. Confirmation Bias
  33. Anchoring Bias
  34. Primacy Bias
  35. Recency Bias
  36. Hick’s Law
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